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3 Things Brides Consider When Choosing Wedding Pros...and It's Not PriceCourtesy of Christine Dyer, BridalTweetDuring
tough economic times, we are quick to assume that price is the main
factor for brides as they plan their wedding. Yes, price is important
but I believe this past year has brought forth other factors that are
just as influential.
I came to this conclusion after reading Lee
Eisenberg's Why Shopping is Good Again Eisenberg articulates today's top
consumer values. I believe these three values can also help all of us
to understand what brides are thinking as they are making their
purchasing decisions.
1. Brides Value Experiences That Transform Them
Even
some of the shyest women embrace the spotlight on their big day. As a
bride plans her wedding, she is more commonly thinking about her own
personal 'red carpet' moment. That is the moment when everyone at her
wedding will look at her in astonishment. Various vendors have picked up
on this common value or mindset. For example, Astrid Mueller designs
romantic illustrations. When she is designing, Astrid asks lots of
questions - what the bride dreams she'll wear as she floats down the
aisle, what is her and her sweetie's love story, what their dream
wedding will be like. Through personalized art, Astrid's sophisticated
illustrations make all of those special details come alive. What
additional services can you add to your current offering in order to
make brides feel special and transformed?
2. Brides Value Shared Experiences
During
tough economic times, people tend to place more value on family,
friendships and relationships in general. We've been forced to focus on
the things that are really important in life - and that's not a bad
thing. This is also entirely true for weddings. In some cases, guest
lists have had to shrink and brides have had to focus on the elements
that matter most to their loved ones. But behind all of that, weddings
have become more intimate. What can you do to add to the intimate,
meaningful experience of a bride's big day?
3. Brides Value Experiences That are an Extension of Themselves
It's
no wonder that many brides are now into DIY (Do It Yourself) elements.
They are creating their own menus, programs, favors - you name it. We
tend to think this is only to save money. However, they are also doing
this to put their stamp on their big day - to make it personal. Thinking
beyond price, and thinking deeper about the personal nature of a DIY
wedding, how can you make your products and services more personalized?
